I directed the live action elements for integration with pre-existing CG assets, which were then brought together in the edit.
I directed and edited this international campaign, blending live action with CG for seamless storytelling. Working with Mark Roberts Motion Control and The Mill London, we created a striking opening shot that transitions from macro CGI into a wide live-action scene, achieved through multiple motion-control passes.
From storyboard to final delivery, I led the full creative and production process on this beauty-category launch film. Produced entirely during COVID lockdown, it combined live action and CGI with careful remote collaboration - from shoot direction to edit, grade, and delivery.
I directed, shot, and edited this social campaign film, capturing high-speed moments on a tight budget. Strong collaboration between the art and camera teams helped create a piece that reached 7.7 million views.
Tasked with finding the most effective way to demonstrate product performance, I devised and directed a creative approach - shooting from beneath the floor for a fresh perspective.
For this series of Instagram reels, I chose to shoot on iPhone to emulate the authentic feel of user-generated content. The approach delivered the casual aesthetic of UGC while still reflecting the brand’s established production values.
Behind the apparent simplicity of this shoot was extensive testing to show dirt left behind in a home environment. A backlit polished floor proved the most effective way to highlight the product’s performance.
This playful launch film relied on patience and precision - for every shot in the final cut there were dozens of outtakes with unpredictable balloons. The result was a lighthearted piece that captured attention online.
A quirky, handcrafted approach turned a technical story into an engaging and charming film. Collaborating with acclaimed animators, riggers, and a skilled DOP made the production a real creative highlight.
To capture strawberries ripening in unprecedented detail, I set up a hydroponic system with 50 plants in the studio. Six computer-controlled timelapse rigs, some with motion control, shot every ten minutes for four months, resulting in a world-first view of the strawberry’s life cycle.
This film about sunlight demanded the real thing. While directing live action inside the location, I ran a rooftop second unit to capture the sun’s path from dawn to dusk. After days of troubleshooting and reshooting, the team achieved a striking, one-of-a-kind timelapse sequence.
Shot on location at the Rosewood, a premium London hotel, this case study required a discreet, low-impact approach. I directed a small crew to capture the story without disrupting guests, keeping the production smooth and unobtrusive.
This campaign repurposed existing live-action footage, enhanced with composited CG graphics. I integrated the dynamic graph line and product display to deliver a clear and visually engaging story.
One of many B2B case studies for the Airblade hand dryer. whether in the UK or abroad These super agile shoots were achieved with a crew of just two to gather the interview, b-roll, audio and manage the hosts and coax the performance.
Using a roundtable discussion as a platform to allow graduate engineers to talk freely and in a relaxed manner about their experiences in the world of engineering. Almost zero budget filmmaking but still maintaining corporate values.