global TVC with live action and CG integration

creative | live action director | CG director | editor

Working with Mark Roberts motion control (mrmoco) and the mill London I conceptualised and directed this TVC for global reach. the opening shot from CGI macro to a full wide of the room was fun, with multiple moco passes for product lighting and piecing in the room where the track for the rig was.

global LAUNCH FILM with live action and CG integration

creative | live action director | CG director | editor

 FROM STORYBOARD AND DIRECTORS TREATMENT THEN DIRECTING THE SHOOT AND CGI THROUGH TO EDIT, GRADE AND DELIVERY ON THIS PIECE OF STORYTELLING FOR THE BEAUTY CATEGORY. PRODUCED AND SHOOT ENTIRELY DURING COVID LOCKDOWN ADDED SOME EXTRA COMPLEXITY. NOTE THE PRODUCT PACKAGING SUBSEQUENTLY CHANGED!

High speed live action for social campaign

director | creative | editor

stretching a tight budget to capture some magic moments. A very hands-on shoot with great collaboration between the art and camera departments, I directed and edited this highly successful social piece.

MULTICAM ROUNDTABLE DISCUSSION FOR INTERNATIONAL WOMEN IN ENGINEERING DAY

creative | director | CAMERA OP | editor

TO CONVEY HONEST OPINIONS FROM THE PARTICIPANTS I DECIDED TO SHOOT THIS AS A ROUNDTABLE DISCUSSION RATHER THAN AS INDIVIDUAL TALKING HEADS. THIS ALLOWED EVERYONE TO FEEL RELAXED AND THE CONVERSATION JUST FLOWED NATURALLY.

documentary

screenwriting | camera op | editor

working with the head of communication to write this story then planning the shoot on the farm. pleasantly contrasted by several days shooting flora and fauna b-roll on the estate. The reactions to this film in the comments section of Youtube are an amazing tribute to my efforts.

live action/cg integration and ultra high speed for TVC

director | editor

shooting live action handovers for pre-existing cg elements to save budget on this tvc. I also developed the technique for capturing the interaction between the spinning brushbar and the dust on the floor completely in camera, saving weeks of cg work.

social film for the product launch

 director | editor | colourist

for each shot that made the edit there were around 80 attempts where the balloon did its own thing! shot over several weekends while the factory was closed it was a masterclass in perseverance and a whole lot of fun.

stop frame animated online piece

 director

a quirky approach makes for a charming film about an otherwise dry story. working with highly acclaimed animators and riggers, and a very knowledgable DOP was a joy and a privilege.

Timelapse growing sequences

Timelapse camera op | technical director | horticulturalist

for the macro shots of strawberries coming to fruition I set up a hydroponic growing system in the studio for around 50 plants. 6 computer controlled Timelapse setups, some with motion control, shot a frame every 10 minutes for a period of 4 months capturing this world-first glimpse into the life of the strawberry.

product demo with sun Timelapse, live action and cg elements

live action director | CG director

a film all about sunlight required... sunlight! so off I went to ibiza for this product demo. while directing the mainstay of the film inside the location  I ran a second unit on the roof for the shot of the sun from dawn till dusk. troubleshooting, honing and reshooting every day for a week before capturing that totally unique shot of the sun's path across the clear blue sky.

product case study

director | editor | colourist

directing a small crew so we didn't bother the guests of the rosewood, a premium London hotel. an exercise in stealthy filmmaking.

TVC

motion graphics

repurposing existing footage and adding in the moving graph line over live action and in the product display.